Digital marketing is a method of marketing that uses digital channels, such as search engines, social media, email, and other websites to connect with current and potential customers.
The main types of digital marketing include Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, social media marketing, content marketing, email marketing, and affiliate marketing
Digital marketing helps businesses reach a wider audience compared to traditional marketing methods. It allows for targeted marketing, measurable results, and better customer interaction.
SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs). The goal is to increase organic (non-paid) traffic to a site.
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